https://optimailmarketing.com/blog/ Notes on retention, LTV and lifecycle marketing for subscription CPG brands. https://optimailmarketing.com/blog/agency-improving-dashboard-emptying-bank-accounthttps://optimailmarketing.com/blog/agency-improving-dashboard-emptying-bank-accountWed, 16 Sep 2026 09:00:00 GMTBlasting promotional campaigns at subscribers in the middle of onboarding makes the dashboard look great and quietly costs you LTV. https://optimailmarketing.com/blog/this-thing-about-cpg-brandshttps://optimailmarketing.com/blog/this-thing-about-cpg-brandsWed, 09 Sep 2026 09:00:00 GMTSubscription CPG brands keep copying an email playbook built for one-time purchase products. It was never built for them. https://optimailmarketing.com/blog/your-subscription-platform-is-lying-to-youhttps://optimailmarketing.com/blog/your-subscription-platform-is-lying-to-youWed, 02 Sep 2026 09:00:00 GMT“Active” does not mean “paid”. Why your subscription dashboard flatters you, and the only metric that is not lying. https://optimailmarketing.com/blog/4-email-marketing-best-practices-ive-abandonedhttps://optimailmarketing.com/blog/4-email-marketing-best-practices-ive-abandonedWed, 26 Aug 2026 09:00:00 GMTPop-up signup rates, the welcome flow, testing everything and pre-purchase personalization: what I changed my mind about. https://optimailmarketing.com/blog/your-retention-program-isnt-doing-retentionhttps://optimailmarketing.com/blog/your-retention-program-isnt-doing-retentionWed, 19 Aug 2026 09:00:00 GMTMost brands are too busy revising campaign designs to work on the things that actually move retention. https://optimailmarketing.com/blog/will-this-actually-increase-ltvhttps://optimailmarketing.com/blog/will-this-actually-increase-ltvWed, 12 Aug 2026 09:00:00 GMTIf you are just sending more emails, you are not doing retention. Why the 30-day repurchase rate is your #1 profit multiplier. https://optimailmarketing.com/blog/25-percent-drop-in-subscription-churnhttps://optimailmarketing.com/blog/25-percent-drop-in-subscription-churnWed, 05 Aug 2026 09:00:00 GMTHow a 7-day onboarding sequence and a day 8 upsell cut monthly churn from 28% to 21% and lifted 30-day LTV by 11.3%. https://optimailmarketing.com/blog/pre-delivery-window-retentionhttps://optimailmarketing.com/blog/pre-delivery-window-retentionWed, 29 Jul 2026 09:00:00 GMTThe 3 to 5 days between order and delivery are when most brands go silent, and when buyer’s remorse kicks in. https://optimailmarketing.com/blog/sending-more-email-campaigns-is-costing-you-revenuehttps://optimailmarketing.com/blog/sending-more-email-campaigns-is-costing-you-revenueWed, 22 Jul 2026 09:00:00 GMTWeekly campaigns keep you top of mind. Strategically placed flows are what actually move LTV and subscription churn. https://optimailmarketing.com/blog/how-we-boosted-ltv-by-6-9-percenthttps://optimailmarketing.com/blog/how-we-boosted-ltv-by-6-9-percentWed, 15 Jul 2026 09:00:00 GMTWe made subscribers “activate” a discount they would get anyway. The A/B test lifted click rate almost 4x and 90-day LTV by 6.9%. https://optimailmarketing.com/blog/reframing-the-billing-reminderhttps://optimailmarketing.com/blog/reframing-the-billing-reminderWed, 08 Jul 2026 09:00:00 GMTThe billing reminder has one of the highest open rates you will ever get. Here is how to stop it from inviting cancellations. https://optimailmarketing.com/blog/why-cpg-subscription-brands-need-a-different-approachhttps://optimailmarketing.com/blog/why-cpg-subscription-brands-need-a-different-approachWed, 01 Jul 2026 09:00:00 GMTWelcome and abandonment flows mostly convert people your ads already closed. For subscription CPG brands, email's real leverage is with the customers who already said yes.